You may have read my blog post a couple of months ago about women’s product development at Specialized. I also made contact with a few other companies at the same time and so here’s the women’s development story from Trek. I would have preferred to have spoken to someone from Trek, instead here’s some Q&A via email from Emily Bremer who is based at Trek HQ in the US and among other roles is responsible for the marketing of women’s products.
How many people at Trek work on women’s product development? Are they all women?
Women’s specific product development at Trek is a group effort, and certainly not done just by women. From industrial designers, to engineers, to marketing, and everything in between, women’s product development across categories is a top priority, and I think this is really reflected in the quality of Trek products. Trek is a global company, so it’s really hard to pinpoint a specific number of people working on our women’s specific product. Both men and women work on all Trek and Bontrager products, regardless of riding category or gender.
Erin in action, testing products
As you may have read in my previous post I attended the Specialized dealer launch on the Gold Coast last month and enjoyed seeing and hearing about the emphasis being put on women’s products by Specialized. It got me thinking about how the products are actually developed. I’ve often heard other people from Specialized talking about the women’s product development team so I decided to delve deeper and find out how it all works.
Erin Sprague who heads up the women’s product development team in California was kind enough to chat with me last week via Skype. Erin heads up a team of six including three product managers who oversee the categories of mountain, road and fitness/family plus a product marketing specialist and one other. This team then works with other specialists like engineers, designers and those who focus on product development.
All Specialized’s women’s products are developed by the team of women who have a variety of backgrounds like triathlon, road, mountain, so that they can really understand the requirements of each of these segments.
Three years and one week ago, I was attending a talk about social media, and how we as business people could utilise it better. For me at the time, it was very relevant because I was working as a public relations consultant and the woman delivering the talk was of the same profession. One thing that she said really resonated with me, “I write a personal blog……………” and a thought jumped into my head. If I’m so interested in women’s cycling, why not start a blog about it.
A week later – 13 August 2011, Women Who Cycle was born. At the time I was very committed to the idea but I hadn’t really thought past my first few blog posts and the basic structure of my site. I looked at other people’s blogs and saw that many of them had been going for years and wondered how they sustained it. I also looked at many blogs that had been started and abandoned down the track, some very fleetingly, and others that hung on for a few years and then petered out.
2015 Dolce Elite
Over the last few days I’ve been lucky enough to attend the annual Specialized dealer launch held this year on Queensland’s sunny Gold Coast.
I’ve seen a plethora of product – the whole 2015 range and I’ve been impressed by the range of women’s specific offerings. Specialized has nominated women’s specific products as one of its key areas of focus for the next few years.
In the presentation I attended they divided the market into a number of experiences (a little bit cheesy I know but it sort of made sense). The ‘experiences’ are: fitness; endurance road; triathlon/performance road; sport trail; and performance XC. For each of these there are a number of bikes and accessories.
Here’s a few highlights for both bikes and accessories (complete with Iphone pics – see the Specialized.com website for better shots):
My saddle choice – Specialized Oura
For me it’s a no brainer that women need different bike saddles than men. Nowhere on the body is it more evident that women have different needs to men, than in the area of the body that makes contact with the bike seat, known as the saddle.
The saddle is the key contact area of the bike. It takes most of your weight and therefore it is crucially important to having a comfortable seat.
If you buy a women’s specific bike then chances are it will already be fitted with a women’s specific saddle but it’s not necessarily the right one for you. My recommendation when you buy a new bike is to try the supplied saddle first, but be prepared to change it if it proves to be uncomfortable.
In my experience, everyone will feel a degree of discomfort when they first start riding a road bike because it’s a new activity and your whole body needs to adapt. However, if after a month or so you are still uncomfortable then you should seek help.
S-Works Amira is available in a 44 cm frame size
About this time last year I wrote a blog post about road bikes that are specifically built for short women, and ever since my monitoring has shown that this is a really popular topic. So I thought I should update the information for all you shorties.
I’m a relatively short woman at 160 cm (5 foot 3 inches) but I’ve met quite a few female road cyclists who are shorter than me and one of them mentioned to me that she and other short stature women have trouble finding bikes to ‘fit’.
A lot of people are dubious about the whole women’s specific bike concept and question whether it’s just marketing hype but I’m a real believer in the philosophy. Read my past posts on this subject and make up your own mind. From my perspective the women’s specific bike becomes more important the shorter you are, so women who measure in at 5 foot or below should really consider a women’s specific bike. Thankfully plenty of bike manufacturers have responded to the short end of the market and many produce extra small road bikes.
To give you an idea of the sizing Specialized produces a sizing chart which suggests that a 44 cm Dolce, Ruby, Alias or Amira (the women’s specific road bike models) will suit a women who is 143-152 cm or 4”8’ to 5”0’.
As a keen roadie I’m quite biased towards road bikes, but I’m also well aware as a person who sells bikes that a road bike is not every women’s perfect bike, so here’s my quick summary on a few options you could consider when buying your ideal bike. It’s by no means exhaustive.
I had to start with my personal favourite! The road bike is a fast and light machine and as the name suggests it is best ridden on roads, or at least on bitumen or paved surfaces. It’s skinny tyres will not last long on other terrain.
To me it’s just a pure pleasure to ride my Specialized Amira. It’s a women’s specific road bike which means it is designed for women and that’s not just about pretty colours. Specialized women’s road bikes are designed to meet the needs of women and that includes the frame geometry, saddle, handlebar width, gear/brake reach and compact gearing and cranks. Lots of people, and particularly bike shop owners trying to clear last year’s stock, will tell you can ride any road bike, but I’m a great believer in women’s specific road bikes and I’ve written a few blog posts on this topic previously.
This year’s Christmas list is a little extravagant and is really a bike bling wish list for me. I guarantee that if the special women in your life is a dedicated road cyclist, then she’ll love these suggestions or something similar in her favourite colours. My favourite bike colours are unashamedly white, red & black in combination.
Specialized Amira Pro
This gorgeous bike has a carbon frame and is powered by SRAM Force gearing and includes Roval Rapide carbon wheels. It’s also available in a Specialized-lululemon team replica version and is a bargain at $5,699.
Before I worked in the bike industry (a mere one year ago), I was of the view that if you wanted to buy a road bike then your focus should be on the gearing of the bike, but the more I learn about road bikes, the more I realise that the frame is far more important than the gearing which plays a secondary role.
Just like many road bike buyers, when I bought my current carbon-framed bike I used the level of gearing on the bike as the key determinate. I first decided whether I wanted an aluminium or carbon frame and then I decided that I wanted Ultegra level gearing or better. Once that decision was made, I set about developing a short list of bikes that met this criteria. I also decided that I wanted to buy a women’s specific bike. You can read more about this topic in a couple of previous blog posts I’ve written.
But back to the frame. Just to give you an example which concerns a friend of mine (a male friend). He cracked his carbon bike frame recently. Lets call the brand M. I believe the frame had a manufacturing fault and over time the weak point gave way and it literally snapped and tossed him off, just behind me on a weekend ride.
Specialized Ruby Expert saddle
Finding the right saddle should be a high priority for all female cyclists. I’m a strong advocate of women-specific saddles, like I am of women specific bikes, because women have very different anatomy to men and therefore have very different needs. The good news is that if you buy a women- specific bike then it will already be fitted with a women’s saddle so you’re already part the way there. I was really lucky that my Specialized road bike came with a saddle (pictured) that suited me and I’m still using it, two and a half years later.
One potential area of discomfort for women is caused by putting pressure on the front of your private parts. The soft tissue at the front really isn’t meant to be bear weight. We have sit bones, aka ischial tuberosities, for that job. But on a bike, in a bent-over riding position, your body weight is shared between the two sit bones and the pubic bone in the front, which means there is pressure on the soft tissue (the perineum) at the front. Read my previous post on secret women’s business for a few other tips on how to look after that area when riding.