I read a great blog post the other day encouraging readers to say yes to spotlight moments, written by fellow PR professional Catriona Pollard. Catriona and I have known each other for quite a few years. She was actually the catalyst for this blog – Women Who Cycle. Nearly seven years ago I was attending a business lunch where Catriona was the guest speaker. She was talking about blogging, and it sparked an idea in my head that a week later led to the birth of womenwhocycle.com. That’s a bit of an aside, but Cartriona writes a lot about establishing
Read more